Signature Skin Care by Shana
Client Spotlight – Signature Skincare by Shana
Just in case you don’t know this girl, she is someone you gotta get to know! An expert in skincare and years of experience behind her, you are in good hands with this Gal!
From personal experience she’s the real deal. I am so not the type to stop and take the time out to take care of myself… seriously what mom does? But this is one service I take advantage of. Especially after my skin took a nosedive after 40 LOL!
Why she wanted branding
So after a detailed conversation we discussed the need to stay front of mind with existing clients through social media. We talked about being able to share her expertise in order to position herself as an expert in her field. She likes to be active on Instagram but found it difficult to come up with posts.
We began with an in depth questionnaire to help get her thinking. I then use the information to form a game plan and base our photo shoot on that. So I broke it down to some keywords that we wanted to convey in her brand. Genuine, Personal, Experienced, Comfortable, Friendly, Homey.
What a Branding Session Looked like
Our goal with this session was to provide content she could use in her Instagram Feed. Therefore we were shooting with variety in mind. It was important to convey how she wants to be viewed by her clientele. She wants to be viewed as their own, individual skincare consultant. We wanted to show her friendly, kind, helpful and caring nature. And her space was an important part of the story. We wanted to show her space as private and welcoming.
Now the Gushy parts….
I LOVED This session! It was so fun. And She’s so beautiful already that it was a breeze to shoot. I know being in front of the camera is so intimidating, especially for us Introverts. But she was so confident and looked amazing. And she has amazing skin too!
Check her out! She is well worth it!!
Why Branding Photography? Click Here
